Until now there's been a big discrepancy over the level of privacy available to users of Facebook's app on iOS and Android. iOS users could limit precise location tracking to only when the app was in use or never.
Facebook is notorious for capturing user data to create profiles that advertisers can target - and that includes the location data from your phone. First, you decide whether or not the Facebook app has access to your location data at all, after which you determine whether you want the background stuff going, too.
You can also see and turn off Location History through a toggle as shown below, so that Facebook doesn't keep a record of places you've visited. Apple already allows users to prevent apps from accessing their location when the app isn't open, so Facebook did not add the feature to its iOS app.
Facebook lets Android users block location tracking when not on the app
The company says that with the update, it's not collecting any new information or changing the choices a user previously made.
Facebook will be showing a notification on the timeline that will alert users of this new feature. The collection of location data has become a central issue in the privacy debate in the USA, which is gaining momentum. The change brings parity to the iOS and Android Facebook apps.
A recent survey from location intelligence company Blis found that 83 percent of survey respondents were aware that marketers track their locations and many were ambivalent about or opposed to the practice. This powerfully argues that embracing privacy will not kill or cripple marketers' use of consumer data.