Non-Technical Suggestion on How to Create and Run a Successful Website
Apart from hosting and possible maintenance costs, there are not exactly downsides to having your own website. Even if it’s just a personal blog it can always become more useful down the line, if you utilize it in the right manner. In other words, more good than bad can come out of having a website, and a lot of good can come from running a successful website.
Since I am not a developer, I cannot give you solid advice on what platform you should use, or how to design a website, but I can offer some good advice related to content and how to make it more noticeable. So, here are some tips on running a successful online platform.
Pick Your Niche
A website can serve as your personal blog, shop, or even a CV. It can help you sell your product or it can simply help you become more influential within the online environment. Whatever the case it’s going to need content and that content needs to offer something of value to a number of people. It is for that reason that you need to pick your niche and make sure it stands out in one way or another. It’s easy to say just create better content, but right now that can be truly time-consuming and no can guarantee people will like it in particular, just because you did your best to make it better than what already exists.
In other words, you need to offer something fresh or something new. If you are doing movie reviews, don’t just paraphrase what most of the other reviews already said, try to take an approach from a different angle. if a movie is bad, focus on its good sides, what it does right, what we can learn, and who out there might like it, for example.
Don’t Create Content for the Sake of Content
Another thing to remember is not to generate content just for sake of having content. Think hard if you have something of value, and why you think people should be made aware of it. The idea is to have something that helps people in one way or another, it can be a tutorial or as previously stated a fresh take on a current topic.
People are vastly aware of how mainstream media works, if you simply vocalize what is already out there for the sake of clicks people will know. Try to bring a part of yourself into your content, so people can even get to know you, and learn along the way. It should be quality over quantity, but soul over quality at the same time.
Make Sure It’s Visible
Finally, don’t be afraid to share your content on social media, use hashtags, ask your friends to check it out, tell you what they think and share it. Do a bit of keyword research and find out how to modify your content or what to do when you publish it in order to get more visibility.