Before you get excited the event might have included a sneak peek at Samsung's upcoming Galaxy S10, we should say that this probably wasn't the case, considering the number of cameras broadcasting the event. The display hole houses the device's dual front-facing cameras.
Instead it has been rumoured the Galaxy S10 will come with a flat OLED display. The Nova 4 is garnering attention in part because it replaces the traditional bezel and, more recently, the notched design that has become popular, with a circular cut-out for the front-facing camera.
This could allow the Galaxy S10 to take selfies that fit more subjects into a single frame.
As you can see in the images and video above Samsung retain the 3.5mm headphone jack and a USB-C port along with what may be a Bixby button on the left (yes it will just not go away).
However, the outlet has stated the Galaxy S10+ could arrive with two-front facing cameras, meaning the cutout size on the display could be larger overall.
But the two front cameras will not be enough to support 3D facial recognition like the one used on the iPhone X series. This would appear to be an expansion of in-display fingerprint technology that's expected to show up in next year's Galaxy S10 models, which would be its first phone with such a sensor.
This means the S10 will feature an in-display fingerprint sensor and interestingly, according to BGR, the company has been working on a more sophisticated form of the tech. It is no surprise that Samsung are also moving to an in-display finger-print sensor (rumoured to be ultrasonic rather than the optical sensors in phones at the moment) after some manufacturers, including their main rival Huawei, have managed to implement it, and implement it well, this year. Let us know in the comments down below.