On Tuesday morning, Premier Doug Ford will be at the Barley Days Brewery in Picton to announce the new minimum price of a bottle or can of beer will be $1.
Premier Doug Ford said participating businesses will be offered prime spots in Liquor Control Board of Ontario stores, or advertising in flyers or inserts, among other possible rewards.
"What it is", Ford said, "is putting money back in people's pockets. It's a buck-a-beer challenge - they'll have end of aisle when it comes to the LCBO, they might have those shelf extenders, they might be able to go into the LCBO, but it's costing the taxpayers zero", Ford told reporters Tuesday. "Instead we're going to do what we said we would do and put Ontario consumers first". "People in Ontario are mature enough.to know when they've had one too many".
Ford has said buck-a-beer will be available in the province by August 27, in time for Labour Day weekend.
Effective Aug. 27, Ontario's government will lower the minimum price floor to $1 for any beer with an alcohol volume below 5.6%.
A partial or year-round promotional arrangement for even one brewer selling buck-a-beer in the province could easily represent more than $100,000 in lost revenue to the LCBO. In a statement, Mothers Against Drunk Driving said lowering the price of beer carries a risk to public safety, and can lead to an increase in alcohol-related problems including impaired driving. "The Premier is asking the beer producers to lower their price". Once upon a time you could buy a beer for $1 a bottle.
In the meantime, there are already plenty of beers that sell for cheap in Ontario.
"Is this the premier's priority?"
Today, the retail price floor sits at $1.25.
"You definitely won't see.FreshGLB take part in this", the Toronto-based Great Lakes Brewery wrote on Twitter.
"Give the tax payers a break and let them have 24 cans of beer for 24 bucks".
"I don't think a lot of breweries will be participating in this", Meek said, "I think it's a bad idea".
Ford has also vowed to expand the sale of beer and wine to corner and box stores in Ontario.