Price ranges from €17 to €20 a month (£15-£17.70), and some have reported Ultra stealing features from the "Premium" package. If Netflix does cut the number of simultaneous screens in half for its Premium plan, that would be akin to a price hike for those who share the service with three other users.
Joining the Base, Standard, and Premium, multiple users say the Ultra plan costs €16.99 in Italy, or €3 more than the Premium plan now available from the world's top streaming content provider.
Netflix runs a test in Europe right now that lists a fourth subscription plan called Ultra to some customers when they open the plan selection screen on the site. However, a whole new Ultra tier priced above the current offering, syphoning some of the benefits from the Premium tear? Currently, the SD plan gives you 1 stream the HD standard plan offers 2 and the Premium plan offers 4 streams. Similarly, the Standard plan may be downgraded to just one display.
This wouldn't mark the first time Netflix has increased prices for consumers.
The difference between Ultra and the present Premium tier is subtle. Some Italian users say "promotional material" from Netflix indicates the new plan would halve the number of screens Premium users can use simultaneously from four to two, PhoneArena reports.
"We continuously test new things at Netflix and these tests typically vary in length of time", Smita Saran, a Netflix spokeswoman, said in an email.
According to TuttoAndroid, users in Italy have noticed a new "Ultra" plan costing an additional €3.
Keep in mind that Netflix has yet to officially change its current plans yet, so you might want to wait to see what the streamer does before you start looking at other apps as a replacement.