Domino's to fill literal potholes to make takeout easier

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Domino's to fill literal potholes to make takeout easier

Russell Weiner, president of Domino's US explains, stated in a press release.

"Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal", said Russell Weiner, president of Domino's U.S., via a press release.

The initiative is cleverly titled "Paving for pizza".

"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal", said Russell Weiner, president of Domino's USA.

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button.

Jenny Fouracre, the chain's director of public relations, said Domino's had provided grants to those municipalities for road fix and would do the same for towns nominated on the website. If their town is selected, the customer will be notified and the city will receive funds to help fix some roads. "Domino's cares too much about its customers and pizza to let that happen".

Domino's said it has previously helped towns in Texas, California, Georgia and DE fix their roads. It brands the fixed potholes with a Domino's logo and the tagline "Oh yes we did".

The company has repaired potholes in cities across the country, including 40 potholes in Milford, Delaware. You will be notified personally if your town is nominated.

A "third-party organization" will vet ZIP codes based on their popularity and the municipalities' receptiveness to the program, she said.

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