Broadband Speeds 'Far Slower Than In Ads'

Share
Broadband Speeds 'Far Slower Than In Ads'

Internet users in the United Kingdom are paying for services that aren't even close to the speeds advertised, according to new analysis by Which?

Consumer advocacy group Which mined data from its broadband speed checker app to compare what is advertised with what people actually get.

Which seems to have timed the announcement to coincide with new advertising standards that will come into effect next week, apparently prohibiting the use of the slipper phrase "up to" when plugging broadband services in the UK. HEXUS previously reported about the new advertising guideline last month.

Under the new rules broadband providers in the United Kingdom won't be allowed to advertise "up to" speeds unless the speed being advertised is available to at least 50% of households at peak time.

An Ofcom spokesman says: 'You don't always need to pay more to get faster speeds - many people who are out of contract could upgrade their broadband package, often at no greater cost.

Minister for Digital Margot James added: "The new advertising rules are great for consumers - headline "up to" speeds that only need to be available to 10 per cent of consumers are incredibly misleading".

An interesting graphic was shared by Which?, tabulating its results, as reproduced above.

"This change in the rules is good news for customers, who have been continuously been let down by unrealistic adverts and broadband speeds that won't ever live up to expectations".

Low satisfaction among consumers was reported earlier in the year in Which?'s annual broadband survey, which revealed that one in five broadband customers had experienced very slow speeds, with some losing their connection altogether to with some (8%) losing their connection for days or weeks at a time.

Under plans to crack down on rip of practices, phone and broadband customers will soon receive alerts telling them when the have reached the end of their contract, says Ofcom.

However, Which?'s researchers encouraged users to measure speeds using an ethernet cable (so as to check the speed at the router), though some tests may have been conducted over wi-fi. According to Which?'s findings, the closest actual average speed to that what was advertised was seen in packages offering up to 50Mbps; those users saw an average speed of 35Mbps, 70% of the advertised speed.

Share

Advertisement

Related Posts

Google to Ditch Chrome's 'Secure' Badge for HTTPS Pages in September
Since obtaining HTTPS has become much cheaper and easier these days, such changes were bound to take place. The latest development will not affect sites that are now using the HTTP standard.

Trans-Neptunian Object study suggests existence of ninth planet
Simulations in which the solar system only had eight planets didn't give 2015 BP519 the same orbit that it has now. The anomaly is that unlike all the other planets orbiting the sun , the unusual object orbits at a 54° angle.

Nokia X6 could be made available outside China
HMD has exclusively made this device available in China and we may see its global launch after all, as reported by GSM Arena . Screen: a notched 5.8-inch FHD+ (2280 x 1080) display , 19:9 aspect ratio 2.5D display , Corning Gorilla Glass 3 protection.

Egypt opens Gaza border for Ramadan after protesters killed
Egypt will open the Rafah border crossing with Gaza for the entire month of Ramadan, the longest length of time since 2013.

Social Security Administration announces top baby names in IL
In 2012 there were Hadleys born in OR , making that the No. 88 in the state; in 2017 she didn't even make the Top 100. The most popular girl name in the USA , and in OR , was Emma in 2017-but this local baby is named Novalie.

South Korea to act as mediator ahead of Trump-Kim summit
Most recently, three Americans being detained in North Korean prison camps have been released and flown home to the United States. North Korea has given concessions by releasing US detainees and setting a date for the dismantling of its nuclear test site.

Hive Of Activity At Najib's Residence
The US Department of Justice, in its probe, found that Ms Rosmah had purchased a pink diamond worth US$23 million with 1MDB funds. Firdaus Latif, CC BY-SA 2.0)Najib led the Malaysian government for nine years before he lost the May 9 election.

Underdog Celtics ready to take on LeBron, Cavs in Game 2
Offensively, the Cavaliers rightly tried to exploit Love's low-post mismatches against smaller players in the second half. In Sunday's Game 1 of the Eastern Conference finals against the Celtics , LeBron James had an outing to forget.

Sergio Aguero and Lionel Messi unlikely to play for same club
Earlier in May, Radio Marca reported Aguero's former team Atletico Madrid had made contact with him regarding a move this summer (h/t Marca's Adrian Gomez ).

Testing Stock Performance of - NXP Semiconductors NV (NASDAQ:NXPI)
On average, analysts expect NXP Semiconductors to post $7 EPS for the current fiscal year and $8 EPS for the next fiscal year. Shares of NXP Semiconductors traded down $1.97, reaching $106.87, during midday trading on Thursday, MarketBeat.com reports.

© 2015 ExpressNewsline. All Rights reserved.