Lately, Google has been spending big on marketing and advertising in India. As it plans to open up its own stores in the country, the company is looking to expand in the offline market. Select Indian retailers also took part in some of the meets, ET reports. It looks like Google is set to build on that and establish itself its brand in the country. This launch comes a few months after Amazon launched its Echo smart speakers - Echo, Echo Plus and Echo Dot with Alexa in India.
The company will also debut into the Indian laptop space with its premium Google Pixelbook. These smart speakers also feature "Voice Match" which recognises your voice and accordingly gives you personalised information.
Google often alters the company's logo on its start page celebrate events, honour prominent people or mark a holiday, known as a Google Doodle. "The Assistant is already available in eight languages, and by the end of the year it will be available in more than 30 languages, reaching 95 percent of all eligible Android phones worldwide", Nick Fox, vice president of Product, Google wrote in a blog post. Google is likely to be selling its gadgets online but the fact that Redington India is involved in the local launch of the Google Assistant-powered lineup also indicates both smart speakers will be available for purchase in a variety of brick-and-mortar stores throughout India. It's intended as Google's competitor to the Amazon Echo, and it's worth noting that Amazon and Google dominate the smart speaker market. The move has been widely anticipated, considering the recent initiatives Google has been taking in India such as bringing Hindi support to Google Assistant.