Apple to roll out new privacy features to comply with European Union regulations

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Apple to roll out new privacy features to comply with European Union regulations

The privacy management tools will not be available until May.

Apple says the objective of the EU's new data privacy rules "align with the company's privacy values".

Dartmouth, Nova Scotia, Canada, March 29, 2018 -(PR.com)- SimplyCast, a leader in engagement automation, is announcing its compliance to the new General Data Protection Regulation (GDPR) to be put into effect by the European Union on May 25, 2018.

The new laws govern the processing and storage of European Union citizens' data, both that given to and observed by companies about people, whether or not the company has operations in the EU.

Companies must also facilitate withdrawal of consent and data, allowing customers to demand the deletion of their personal data.

To ensure companies comply, GDPR also gives data regulators the power to fine up to €20m or 4% of annual global turnover, which is several orders of magnitude larger than previous possible fines.

Finally, any sizable data-breach must be reported within 72 hours rather than revealed by whistleblowers months and years down the line, as in the case of Yahoo and Facebook.

In its new update, Apple is providing standardised easy-to-follow information on how their data is handled by its different products and services.

After a device has been updated, the user will be greeted with a screen that will offer them ways to learn more about Apple's approach to data privacy, what data is gathered and what it is being used for.

The update has information "on how we feel GDPR means for customers in an Apple context", the company said. Once final approval is given, the Decree together with the GDPR will form the new regulatory framework in the field of data protection in Italy. We've elected not to do that.

Apple will soon make it easier for you to manage your privacy.

The company sees an opportunity to distinguish from competitors there too: deactivation, in particular, is a much stronger implementation than in other platforms. It hopes to engage users to read and interact with the privacy information provided.

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