The new BT62 will be the first vehicle to bear the Brabham name in 26 years.
Sounding more like a racer than a road auto, the noise the rough unsilenced noise the BT62 produces suggests an unashamedly hardcore sportscar that could form the basis for an extreme track-biased road vehicle.
Perhaps more exciting than the name is the way the vehicle sounds.
Brabham Automotive was launched by Sir Brabham's son, David Brabham, who is a former Formula 1 driver and Le Mans victor himself, last month - two years after the company name was first registered with the UK's Companies House.
Backing up this approach, favoured by other vehicle maker's like McLaren, is recent reports that the Brabham brand made an approach to take over the Force India F1 team, although, following the launch of the Force India's 2018 auto, that now seems increasingly unlikely.
Brabham insists that its vehicle is more than a vanity exercise - the manufacturer says that its new BT62 has already been through an extensive engineering programme and is close to the end of an intensive testing process shortly before its global reveal, which takes place on Wednesday 2 May. If so, such a vehicle could revive one of the most famous names in motorsport. The company released a sound clip that can be heard in the embedded video above. The company's homepage has a countdown to the car's reveal that, as of the publishing of this post, has just 51 days left.
Previous speculation linked the new Brabham Automotive brand with the Force India F1 Team, which, it was believed, could be taken over amid an ongoing legal case for its owner, Indian business tycoon Vijay Mallya. But the Force India team revealed its 2018 F1 challenger earlier this month, quelling any links to a takeover.