Google pulling YouTube from Echo Show and Fire TV

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Google pulling YouTube from Echo Show and Fire TV

This news is disappointing and hurts Amazon and Google's customers. Earlier this year, Google blocked YouTube from working on the Echo Show, and later partially restored the functionality after talks with Amazon.

A person familiar with Google's thinking on the matter told Engadget that a big point of contention had been the fact that Amazon implemented what was essentially a hacked version of YouTube on both the Echo Show and Fire TV.

Google's move to pull the YouTube from the Amazon platform comes after the YouTube app was removed three months ago.

While it would definitely be better for consumers if Google and Amazon worked together, it looks like it won't happen anytime soon.

Amazon, in what appeared to be an act of retaliation, pulled Nest devices from its online store.

However, it sounds like Google didn't care for Amazon's workaround. That includes Google's Chromecast streaming device, an alternative to Fire TV, and an internet-connected speaker called Home, which is trying to catch up to Amazon's market-leading Echo. It's understandable that Google is frustrated by Amazon using its service but not selling its products, but pulling YouTube from Amazon's devices means that Google is making it harder to use YouTube on Amazon's hardware.

The representative continued with, "Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV". Fire TV owners will start seeing warnings showing up today notifying them that the app will be pulled on January 1st 2018.

"We hope we can reach an agreement to resolve these issues soon", the Google spokesperson said.

Engadget notes that the design and features of the YouTube app on the Echo Show created a sticking point between the two tech giants. Apple Inc., meantime, said Amazon Prime Video would become available as an app for Apple TV by the end of the year, but it hasn't yet been released. Whether Amazon will buckle under the threat of lost support and cave in remains to be seen, though.

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