Produced at its Sant'Agata Bolognese headquarters in Italy, Lamborghini believes the model could double its annual sales volumes, which stood at 3,457 previous year. The four-seat, all-wheel-drive four-door has a front-mounted twin-turbocharged 4.0-liter V8 engine that's rated at 641 hp and good for a 0-62 miles per hour time of 3.6 seconds and a top speed of 190 miles per hour, making the Urus the fastest SUV in the world. It can race to 100 km/h in 3.6 seconds, Lamborghini said.
Italian manufacturer Lamborghini has taken the covers off its first SUV since it stopped production of the LM002 in 1992.
Drive is delivered to all four wheels via an eight-speed automatic transmission, a Torsen self-locking central differential, and a torque-vectoring rear differential.
With a 0 to 60 acceleration of 3.6 seconds and a top speed of 190mph, the Urus is true to Lamborghini form yet with four-wheel-drive, clever traction systems and variable ride height it has genuine off-road ability. In normal driving, its front-to-rear torque split is 40/60, but up to 70 percent can be sent to the front and 87 percent can go to the rear in certain scenarios. A selection of summer, winter, all season, sport and all terrain tyres from Pirelli P-Zero range are available in sizes up to 285/35 for the front, and 325/30 at the rear.
Rear-wheel steering varies up to three degrees in either direction and can effectively reduce wheelbase length by up to 600mm at low speed to aid manoeuvrability or lengthen it by the same amount at high speed to increase stability.
The Urus has a wheelbase of 3003mm.
Inside, there's adual touchscreen displays powered by an "LIS" multimedia system.
Lamborghini finally unveiled Monday at its Sant'Agata factory in Italy the hotly anticipated Urus, a super SUV that will start at about $200,000 and is nearly as fast as its Huracán Performante sports auto.
Excluding local taxes, the Urus has a suggested retail price of $390,000.