The New York Yankees are venturing into esports, as the team has announced an investment partnership with Vision Esports.
The New York Yankees have invested into Vision Esports, which owns three esports companies, including Echo Fox.
The future looks bright for Echo Fox-and now some fans are left wondering if the Yankees' iconic pinstripes will make an appearance on an esports stage. The partnership will try to grow three separate esports start-ups, including Echo Fox, an esports organization founded by three-time National Basketball Association champion Rick Fox.
According to a statement, the Yankees aim to bring their experience in marketing, sales and partnership to promote growth within Vision Esports.
One of the world's most recognizable sports franchises is investing in the fast-growing esports industry, as the Yankees said on Thursday that the team is partnering with Vision Esports, an investment vehicle that includes Echo Fox, the professional esports team owned by former National Basketball Association player Rick Fox.
Vision Esports is piloted by the trio of Stratton Sclavos, Jace Hall and Chris Nording. "Guided by an impressively skilled and sports-savvy leadership team, Vision Esports is transcending the industry with a bold, innovative approach to their business, and we are excited to enter in this dynamic arena as their partner". In addition, the Yankees & Vision Esports will collaborate on marketing and sponsorship activities across both brands.
The Yankees are probably one of the best known sports teams in the world, with 27 World Series titles.
"The New York Yankees brand is synonymous with success, and we are thrilled to welcome the organization to the Vision Esports team", said Stratton Sclavos, a general partner of Vision Esports.
Echo Fox are likely the main focus in the collaboration, being the esports organisation led by ex-NBA player Rick Fox that has teams for League of Legends, Counter-Strike: Global Offensive, and more. It is a trusted source for player statistics, skill indexes, and certified world records in all gaming categories.
Echo Fox entered the esports world in 2015 after owner and founder Rick Fox saw his son's interest in competitive gaming.