Why Apple Essentially Now Owns the Entire High-End Smartwatch Market

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Why Apple Essentially Now Owns the Entire High-End Smartwatch Market

But Fitbit, the world's prevalent wearable company, just come out of the left field and surprised everyone with the announcement of their first smartwatch, the Fitbit Ionic.

The Fitbit Ionic will be the company's first smartwatch with built-in Global Positioning System tracking as unlike Blaze and Charge 2, it does not need to depend on a smartphone for Global Positioning System data. Its stand-out feature though, is RFID tracking, which will be a able to tell a user the nutritional value of a food product just by scanning its RFID tag, another the feature that the smartwatch is expected to have, apart from regular fitness features such as sleep tracking, heart rate analysis and exercise tracking is noninvasive blood glucose tracking - the device might be a boon for diabetics as it might be able to tell a person's blood glucose level without invasive injections, which are now the norm.

The Fitbit Ionic is the company's first ever smartwatch.

The PurePulse heart rate of Ionic is also upgraded, allowing users to track their heart rate more accurately during exercise.

Meanwhile, Business Insider has reported that the Apple Watch 3, like the Fitbit Ionic, might not need a smartphone to work. Fitbit Pay is already compatible with major credit card companies such as MasterCard, Visa, and AMEX. For starters, in addition to having Bluetooth and Wifi, the Ionic now has Global Positioning System which will allow it to independently track running session. Plus now, the Bluetooth functionality has more uses than just the transferring of data as the Ionic will have the capability to stream music and podcasts to a wireless headphone. Other features of Ionic 2.5 GB storage, swappable band designs, and premium coaching on its Fitness app. For more information about the product, visit Fitbit's official website. Going into their 10th year, Fitbit has grown immensely from their initial offering of a clip-on fitness tracker. This means that the company has plans to release more smartwatches in the future. As with most new platform, there sure will be some birthing pains especially with bugs and 3rd party developer support.

Though it's not for everyone, Apple Watch does effectively have the high-end smartwatch market to itself. The Ionic has so far gotten off to a good start following positive reviews.

However, while the smartwatch market is set to return to growth next year, it will do so at a lower rate and with lower average prices.

Fitbit Ionic is expected to hit stores in October. Let's see how the market plays out.

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