Crowson did confirm the "Own the school year like a hero" catchphrase is part of the company's back-to-school campaign this year.
According to The New York Times, members of the company's social media team initially said on Twitter that the sign had been hung in a store in Evansville, Ind. and were happy to report it had been removed. "We're very sorry and checking into how this could have happened". Or, more to the point, a display case full of guns and rifles. "... People don't seem to honestly care".
Walmart is the largest retailer for guns and ammunition in the United States.
'Is this real? Literally... One person asked: "What are you suggesting?"
'We hear you, ' the official Walmart Twitter account wrote in response. The company spokesperson also told the paper that though it's unclear if the sign was placed there by an employee or a shopper, the photo appears to be legitimate based on the way the store is configured.
Later, though, Walmart-which came under fired last month for selling a wig cap online that was described in racial terms-seemed not to know which store had displayed the sign. Thanks again for alerting us to this'.
This isn't the first time Walmart's marketing strategy has left consumers outraged. Photos of it spread like wildfire on social media.
The retailer also drew fire previous year before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center.