You'll be able to issue all the usual Alexa commands to the Fire TV Stick as well, which is handy if you don't have an Echo. It also has more stable, stronger 802.11ac Wi-Fi, the new Fire TV user interface and comes bundled with an Alexa Voice Remote.
Until now, Alexa's domain had been the Echo and Echo Dot smart speakers. Those of you who don't own a voice remote can also use Alexa, but only with the help of the Fire TV app for Android devices.
For those new to Fire TV, it's Amazon's line of streaming devices from which users can access Prime Video and the likes of Netflix, BBC iPlayer and ITV Hub.
The new Fire TV Stick is available in the United Kingdom priced £39.99.
The launch in the United Kingdom coincides with a big update - the Fire TV Stick can now be controlled using Amazon's Alexa technology, which means you can just use voice commands to choose your favourite shows to play.
Amazon Echo and Echo Dot, the company's flagship Alexa devices, have been a huge hit since their arrival a year ago and so adding Fire TV to the range is a logical next step.
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The new update will be rolling out to customers today.
However Fire TV Stick and Fire TV customers will still be able to take advantage of a number of Alexa's capabilities. Their 4K Fire TV box does, though.
Fire TV now features an overhauled Netflix-type user interface - called the Cinematic UI (pictured) - that is created to make finding movies and TV shows easier.
Jorrit Van der Meulen, Vice President, Amazon Devices International says of the development: "This is a big day for Fire TV customers".
Amazon's line of Fire TV products is about to get a lot smarter thanks to a software update that will bring its voice assistant Alexa to the devices for the first time in the UK.