The commercial arm of the BBC is teaming up with rival United Kingdom broadcaster ITV to launch BritBox, a subscription streaming service that will give U.S. anglophiles access to hundreds of British TV shows.
"BBC and ITV are known for a vast array of diverse and award-winning programming that fans in the US love and want to watch", said BritBox President Soumya Sriraman.
After a free seven-day trial, BritBox is $6.99 monthly; subscribers can watch on Android and iOS devices and AppleTV, with Chromecast and Roku availability coming soon.
"Among the other titles: "Inspector Morse", "Blackadder", "Are You Being Served?", "Keeping Up Appearances", "Holby City", "Casualty", "New Blood", Tutankhamun", "Cold Feet" and "Silent Witness".
BritBox will also feature the US premieres of mystery drama New Blood and the history-inspired miniseries Tutankhamun, and will also serve as the exclusive home for shows including Sharpe, Upstairs Downstairs (both the older and recent series), Brideshead Revisited, Bleak House, and Desperate Romantics. BritBox will feature the US series premiere of dramas "New Blood", from writer Anthony Horowitz, and "Tutankhamun" from writer Guy Burt, as well as theseason premieres of drama favorites "Cold Feet" and "Silent Witness".
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BritBox boasts thousands of hours of programming at launch with new shows added weekly.
The service is available in the US. Other playlists include "Best of British Comedy", "Iconic Detectives", and "Literary Adaptations". BBC Worldwide added that while the service will be US-only initially, it has an "ambition" to roll it out to other global markets in the future.
While of no outcome to U.S. folks, that the BBC is partnering with ITV to launch a streaming service is something of a surprise, particularly as the two broadcasters regularly compete for viewers in the prime-time Saturday night slot with shows like Strictly Come Dancing and The X-Factor.
BritBox will compete against the other streaming service for British content, Acorn TV, which costs $4.99 per month.