Vehicles assembled by Mack Trucks in Lower Macungie Township are known for having toughness, a physically intimidating appearance and an unstoppable motor.
The Raiders are also coming into prominence once more as an National Football League superpower, thanks to Mack and an offense that’s led by one of the best young passers in the game, Derek Carr. Mack Trucks spokesman Christopher Heffner declined to disclose the partnership’s terms.
Mack Trucks has signed a familiar name to step up its latest marketing campaign: Oakland Raiders defensive end Khalil Mack. According to Darren Rovell, Golden State Warriors power forward texted Mack one day and said “You should do a deal with Mack”, and the wheels (both literally and figuratively) were set in motion.
Let’s just get the corny line out of the way: Well he hits like a Mack Truck, so it makes sense!
Mack hadn’t thought of it before, but the truck company wasn’t foreign to him. “In fact, he reached out to us at the same time that we were talking about reaching out to him”. “We obviously share the same name, but what really brought us together was shared values – the fundamentally American values of hard work, honesty and humility”.
“What Mack Trucks stands for – never backing down from a challenge, stopping only when the job is done – has always driven me”, Mack says in a release.
While his endorsement portfolio includes more common athletic brands such as Nike and New Era, a unique endorsement with Mack Trucks comes from a unique source. Mack said he then reached out to his representatives to try to get something together.