Netflix in ratings record with 'Stranger Things' S3

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Netflix in ratings record with 'Stranger Things' S3

School's out, there's a brand new mall in town, and the Hawkins crew are on the cusp of adulthood.

'That's obviously going to play a huge role in a potential season four.We have the big broad strokes. For the most part, we've been in Hawkins, Indiana with the group and haven't ventured too far outside of that bubble.

Now analyst firm Cowen & Co.is releasing more data about the show based on its survey of 2,500 USA consumers conducted from June 26-July 3.

Now, Nielsen is stepping in to confirm the boast with its streaming video on demand ratings. But besides these constant nostalgia-jerking references, in Stranger Things 3 the Duffer Brothers show that they have taken in the catastrophic feedback from season two and have returned to what made the first season Netflix's headline show: it is all about the adventure.

With just eight episodes in the third season, some fans have already binged the entire season. According to Netflix, 40.7 million accounts watched Stranger Things Season 3 after its first four days. Six were Netflix Originals, but only one of those are actually owned by the company. The firm found that about 51% of current Netflix users planned to watch "Stranger Things".

Some 5% of consumers who don't now subscribe to Netflix, for example, told the Cowen & Co. researchers they planned to do so just to watch the show. According to the service, it's breaking viewership records. Why did we only get to see one episode's worth of footage of Dustin's girlfriend Sadie?

It's hard to compare HBO, which discloses information about a single evening of viewership and doles out episodes weekly, to Netflix, which releases all of its episodes at once and shares viewership over a period of time. More than half of current Netflix subscribers, for example, acknowledged that they planned to stream Stranger Things 3.

It would be absurd for there not to be another season considering executive producer Shawn Levy already told Collider in April that it was 'definitely happening'.

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