But the race at the Northamptonshire circuit will begin at 2:10pm - just after the start of the men's singles final at Wimbledon and midway through the final at Lord's, where England may be attempting to win a first ever Cricket World Cup.
"What I don't understand is why the organisers put the race on the same day as all these big events", said Hamilton.
"The British Grand Prix is the most special grand prix of the year given the sheer magnitude of it and just how many people come for the weekend, and how many British flags you see around here", he said of his home race.
"We recognise Formula 1's desire to have destination city races and frankly if that brings a new audience to Formula 1, I think in general that is a good thing", BRDC chairman John Grant said. "It is definitely not going to be an easy weekend".
The British Racing Drivers' Club has been running Silverstone for 70 years - indeed, Silverstone is the only circuit in the United Kingdom licenced to run a GP - and we're told it's spent £50m over the last ten years to keep developing it.
"Every now and then someone needs certain attention", said Hamilton of Horner's remarks.
"We're fully aware that the Ferraris and the Red Bulls have taken a step forward, and the pace that they had in the last race was great". "[But] hopefully we'll have a better shot".
"Last year Ferrari were super-fast here as well, as were the Red Bulls", he continued. The last one was hard for us so I think it will be close'.
On Tuesday, it was announced that bosses from Silverstone and F1 had secured a new deal after two years of negotiations.
Verstappen's performance in Spielberg led Red Bull team principal Christian Horner to raise eyebrows by declaring the Dutchman as the sport's finest driver, adding he would beat Hamilton in identical machinery.
The world of motorsport is continuing to react to the news that Silverstone will remain on the calendar for the next five years, meaning all fears surrounding the British Grand Prix can be put to rest for now.
There will be no shortage of support for him at the circuit itself, which is expected to be sold out, with a crowd of more than 140,000.
'There's excitement and adrenaline.
"I suspect this weekend, it will be closer between us all", he told the FIA Thursday afternoon press conference. I feel like there have been other incidents in the past, which have been less big in a way, and have been penalised.