What's especially intriguing, Fournier tells Marketing Daily, is the way Prime Day is becoming more of in-store event.
Amazon Prime Day 2019 is sure to draw a crowd, as Prime Day does every year. The main idea behind Amazon's Echo devices is to sell you stuff, so Alexa is more than willing to help you add things to your cart.
"Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day", said Jeff Wilke, Amazon CEO Worldwide Consumer, in a news release.
If you buy an eBay deal, then find the same product listed for less on a competing site within 48 hours (including Amazon.com, BestBuy.com, HomeDepot.com, Jet.com, Sears.com, Target.com, Walmart.com, or Wayfair.com), eBay will give you a coupon for 110 percent of the difference.
In brief: If you have mid-year gifts to buy, are eyeballing some back-to-school gear or just want to treat yourself, Prime Day is the ideal opportunity to do so and score a deal in the process. And when the big day does kick off, check back here for the best phone deals (along with the best Prime Day deals on smart home gadgets and headphones and speakers, and plenty of other categories).
If you already own an Alexa-enabled device like the Fire HD Tablet, consider Alexa as your Amazon Prime Day sidekick. Half of Prime members surveyed (56% U.S., 50% U.K.) are likely to try a product they don't normally buy if offered a Prime Day discount. The event starts on July 15 and will last two days.
The event also allows Amazon to draw attention to its own products and encourage users to subscribe to Amazon Prime, the premium shopping, delivery and streaming media service that is now used by more than 100 million people worldwide.
In response to Amazon's Prime Day, other retailers have begun to deliver promotional periods of their own. This year is the fifth year Amazon will hold the event - a day usually marked by high single-day sales (though it's usually eclipsed by the subsequent Black Friday or Cyber Monday sales each year).
The tech giant said shoppers bought over 100 million items during Prime Day.