Momo became well-known after a viral hoax, called the Momo's Challenge, was started previous year by pranksters. Those ultimately could lead to self-harm or even suicide. Maybe we'll get a mix of both of these elements in a movie. The character then challenges kids to do increasingly unsafe tasks.
Apparently, the game appears halfway through kids' content to assure parents will be less likely to see it.
Since then, the Momo Challenge has been the topic of discussion and warnings in Mexico, the United Kingdom, and the United States.
It was later proved to be a hoax. Directed by Lilton Stewart III in his first full-length feature, Getaway centres on a group of teenagers who tell creepy stories while hanging out in a cabin in the woods on their last summer before college. In ghost story fashion, one tells the story of the urban legend, MOMO, a unusual spirit of a bird-like woman that taunts its victims with specific personal details and violent commands via text message and phone calls.
Someone mentions Momo, and what seems to be a prank soon turns into something darker as the teens start disappearing, seemingly at random. The project will be a reunion for Lee and Ichise who previously worked together on the American remakes of the Grudge movies and are now collaborating on the new Grudge reboot due for release in early 2020. And now one of those crazes, or to be more specific, a hoax is getting turned into a horror movie by Orion Pictures. Lee also serves as producer for IT and the upcoming IT: Chapter Two.
Deadline reports that the film will expand on the nature of the story in the digital age. A year ago that sculpture became the image used by a bunch of internet pranksters who spread rumours of a new viral challenge online.
As of this writing, it's unclear when the untitled Momo-inspired film will be released.