That the creators are uploading these videos to Facebook subsidiary Instagram is notable because the company recently refused to take down altered clips of Democratic Speaker of the House Nancy Pelosi created to make her seem drunk or suffering the symptoms of dementia.
"If third-party fact-checkers mark it as false, we will filter it from Instagram's recommendation surfaces". Researchers are increasingly concerned that deep-learning technology can be used to create "deepfake" videos that are hard to distinguish from the real thing.
Even though the clip is certainly fake, Instagram is not planning to remove it. First reported by Vice, the video shows Zuckerberg giving a sinister-sounding speech about the power of controlling data, while attributing it all to "Spectre".
"Imagine this for a second: one man with total control of billions of people's stolen data, all their secrets, their lives, their futures", a computer-generated Mark Zuckerberg says in the video. (The video of Pelosi was not a deepfake, but instead a low-effort edit of genuine material.) Instead, Facebook resorted to a bunch of confusing half-measures, including inserting links to fact-checking websites and implementing ambiguous procedures meant to limit its reach.
The short video, which begins with Zuckerberg staring intently into the camera, is in reality, just 21 seconds taken from a much longer 2017 video of the Facebook chief addressing Russian interference in the 2016 election. Twitter said something similar, while YouTube, owned by Google, removed the video. The clip of Zuckberg used to make the deepfake was taken from an online CBS News broadcast.
Zuckerberg and other Facebook officials have said that artificial intelligence technology will ultimately allow the company to control the spread of false information, but the doctored video of Pelosi showed disagreement among big social media companies on what is worthy of removal.
Posters and Howe are not trying to trick internet users, as all the videos are labelled with the hashtag #deepfake. The video and several others - depicting celebrities like Kim Kardashian and US President Donald Trump - are part of a commissioned art installation called Spectre that was on display at the Sheffield Doc/Fest in the United Kingdom from June 6-11. Canny engineers told FXGuide they were inspired by the work of the creators of the Obama deepfake, and the Stanford Face2Face program.
The video was created by an Israeli startup called Canny AI, cofounder Omer Ben-Ami confirmed to CNN Business on Tuesday.
Canny AI has said that it can use AI techniques to doctor videos, and once posted a video of world leaders singing John Lennon's "Imagine" to show what was possible.
The report said it could not be determined exactly what emails the Federal Trade Commission (FTC) has requested and how many of them relate to Zuckerberg.
"People need to know it's possible to do it", he said.