"We're unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores", Google's Surojit Chattarjee announced.
During Google's Marketing Live conference for advertisers on Tuesday, the search giant announced a first for the company: Ads are coming soon to Google's iconic homepage.
Google is ready to change that. Representing a shot across the bow of Amazon, Google demonstrated how customers who store their credit card information with the company will be able to buy, say, a power drill from Home Depot without ever leaving the search page. It also is allowing broader use of what's known as "incognito" mode, which will prevent Google and others from linking people to their search histories. At Google I/O 2019, Google showed how the Assistant would ...
As an example, when using Google Images for certain things like living room furniture, you may come across a gallery ad that can be opened and explored.
That's not all. In a separate development, Google also said it's combining all its travel-related offerings - the mobile Google Trips app, Google hotels search and Google Flights - under one hood called Trips.
"What we've noticed over time is that trip planning is done over many weeks or many months", said Richard Holden, Google's vice president of travel product management. Which makes moves like finding new places to sell and display ads certainly understandable - or, at least, not unexpected.
The Mountain View, California, company said for its new shopping option it will share the purchaser's name and address with retailers so that they can keep track of who's buying what and when.
Shopping ads is another new advert feature from Google which will be introduced soon to a wider amount of Google platforms such as Youtube, the Discover feed and Google images.
Today, shoppable ads on Google Images allows you to highlight multiple products within your sponsored ad. "There's this presumption that if you can produce more supply there will be more demand; that's just not true".