The YouTube landscape is much broader than the ongoing tussle between the Swedish creator and Indian music record label. "Kill This Love" by Blackpink achieved the previous record just one week prior.
BTS is nominated for Top Duo/Group category as well as Top Social Artist. However, it has now been surpassed by the Bangtan boys with a massively huge margin.
Interestingly, the last few months have seen YouTube's 24-hour viewing record smashed more times than avocado in a trendy café, with Ariana Grande setting a record of 50.3 million views back in December, in turn dethroning BTS" "Idol' as the record-holder.
The group is the first K-pop act to be a musical guest on SNL; Psy notably made an appearance during a September 2012 sketch with Bobby Moynihan, who impersonated him on the series after the success of "Gangnam Stye". Colin Jost also dropped BTS' name to a similar reaction during Weekend Update, with laud screams also accompanying the band's performances.
As Variety notes, within just 24 hours of being uploaded to the site, the Halsey-featuring "Boy With Luv" had managed to rack up an astonishing 78 million views.