Burger King apologizes after commercial featuring chopsticks drew criticism

Burger King apologizes after commercial featuring chopsticks drew criticism

Maria Mo, a Korean-New Zealander, described the ad as "Orientalism".

The ad played on widespread Asian stereotypes, Ms Mo said, "as though their thought process went, 'what's Asian?" Last month, the ad was removed from TV after the Advertising Standards Authority ruled it "enticing people to overeat" because it finished by saying "Just need another three".

The ad, which only aired in New Zealand, features customers failing to eat the sandwich, the Vietnamese Sweet Chili Tendercrisp, with large chopsticks.

"We have asked our franchise in New Zealand to remove the ad immediately", the statement read. A spokesperson said the advert was insensitive and did not reflect the company's brand values of inclusion and diversity.

"Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp", reads the ad. "I was watching it thinking there must be some kind of layered twist ― only to realise, no, there was no twist, it really was that base level". Like Burger King, the brand removed its own controversial ad after it sparked backlash on social media.

Burger King entered the Vietnamese market in 2011, but has struggled to win over local consumers.

The ad was pulled from television, however, it was still being promoted on social media, including on Burger King's Facebook page - though it has since been removed - and as a sponsored post on Instagram, which is where Mo viewed it.

In her tweets, Mo wrote of the importance to "say no" to every manifestation of racism, from "the kind that makes fun of different cultures, to the kind that shoots and murders those peacefully praying in their place of worship". She could not believe anyone would run such an ad in 2019 or that it could be approved by a company as dominant as Burger King.

In a similar episode a year ago, Italian fashion brand Dolce & Gabbana ran an ad in China depicting a Chinese model unsuccessfully trying to eat large portions of Italian food with a pair of chopsticks.

While others, drew reference to a now-famous 2018 Dolce and Gabbana advertisement which showed an Asian model attempting to eat Italian food with chopsticks.



Related Posts

Is A Downturn Overdue? Wells Fargo & Company (WFC), NIO Inc. (NIO)?
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. In theory, there is an infinite number of simple moving averages but the most common are three SMA20, SMA50 and SMA200.

Trump Signs Orders Targeting States' Power to Slow Energy Projects
The order will also call to propose a rule which would allow natural gas to be sent in railroad tank cars that are approved. They've had an even harder time pushing those projects through the court of ... courts.

Lakers, Luke Walton agree to part ways
Magic Johnson stepped down from the position on Wednesday, a move which shocked the entire Lakers organization. It is no secret that Lue is close with LeBron James after they won a championship together with the Cavaliers.

Ex-Obama WH Counsel Greg Craig Pleads Not Guilty
Craig is the only Democrat caught up in the Mueller investigation, and he was charged with concealing work he'd done for Ukraine. Alex van der Zwaan , another former Skadden lawyer, pleaded guilty past year to lying to investigators about the report.

Virat Kohli 'very lucky' to be retained as RCB captain - Gautam Gambhir
He captained the Kolkata Knights to two IPL titles and was a former vice-captain of India under the leadership of MS Dhoni . MS Dhoni and Rohit Sharma. "Many choices are there but I think the IPL will in a way decide who will get that position".

Day 1 of the federal election campaign
Morrison's administration has become a minority government after it lost multiple seats due to resignations. The government will be formed by the party that gains the majority in the election.

Infiniti aims to launch first China-made electric vehicle in 3 years
The planned e-sedan is part of Infiniti's longer-term strategy to mainly "electrify" its product lineup. The interior would be significantly different from current models, noted the design head, Karim Habib.

Fisher-Price Rock n' Play recall today after reports of infant deaths
The CPSC says more than 30 infant fatalities have occurred in the sleepers since the product's introduction in 2009. The deaths happened after the infants rolled over while unrestrained, or under "other circumstances".

Ford government auto insurance changes good news for Ontario drivers
And related to public drinking, sports fans will be able to drink alcohol during tailgating parties at eligible sporting events. This is why the government plans to expand the sale of beer and wine to corner stores, big box stores and more grocery stores.

IPL 2019: RCB sign Dale Steyn as replacement for Nathan Coulter-Nile
For Royal Challengers Bangalore , this season has become a nightmare, for captain Virat Kohli , nothing seems to be working out. RCB have suffered six straight defeats since the start of the season and sit at the bottom of the table with zero points.

© 2015 ExpressNewsline. All Rights reserved.