Burger King apologizes after commercial featuring chopsticks drew criticism

Burger King apologizes after commercial featuring chopsticks drew criticism

Maria Mo, a Korean-New Zealander, described the ad as "Orientalism".

The ad played on widespread Asian stereotypes, Ms Mo said, "as though their thought process went, 'what's Asian?" Last month, the ad was removed from TV after the Advertising Standards Authority ruled it "enticing people to overeat" because it finished by saying "Just need another three".

The ad, which only aired in New Zealand, features customers failing to eat the sandwich, the Vietnamese Sweet Chili Tendercrisp, with large chopsticks.

"We have asked our franchise in New Zealand to remove the ad immediately", the statement read. A spokesperson said the advert was insensitive and did not reflect the company's brand values of inclusion and diversity.

"Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp", reads the ad. "I was watching it thinking there must be some kind of layered twist ― only to realise, no, there was no twist, it really was that base level". Like Burger King, the brand removed its own controversial ad after it sparked backlash on social media.

Burger King entered the Vietnamese market in 2011, but has struggled to win over local consumers.

The ad was pulled from television, however, it was still being promoted on social media, including on Burger King's Facebook page - though it has since been removed - and as a sponsored post on Instagram, which is where Mo viewed it.

In her tweets, Mo wrote of the importance to "say no" to every manifestation of racism, from "the kind that makes fun of different cultures, to the kind that shoots and murders those peacefully praying in their place of worship". She could not believe anyone would run such an ad in 2019 or that it could be approved by a company as dominant as Burger King.

In a similar episode a year ago, Italian fashion brand Dolce & Gabbana ran an ad in China depicting a Chinese model unsuccessfully trying to eat large portions of Italian food with a pair of chopsticks.

While others, drew reference to a now-famous 2018 Dolce and Gabbana advertisement which showed an Asian model attempting to eat Italian food with chopsticks.



Related Posts

Pediatricians Demand Recall of Fisher-Price's Rock 'n Play Sleeper
A different Rock 'n Play model was recalled in 2013 due to the risk of mold developing between the seat cushion and the hard plastic frame.

Twitter has a field day after CSKvsRR match!
The controversy overshadowed Dhoni's achievement of registering his 100th win as IPL captain. In the match, Chennai defeated Rajasthan to regain top spot on the points table .

Ford government auto insurance changes good news for Ontario drivers
And related to public drinking, sports fans will be able to drink alcohol during tailgating parties at eligible sporting events. This is why the government plans to expand the sale of beer and wine to corner stores, big box stores and more grocery stores.

At least 2 killed in fire at busy Bangkok mall
Bangkok governor Aswin Kwangmuang later said the fire started in a document room on the eighth floor of the shopping centre. The CentralWorld page said its fire fighters put out the blaze at 6.10pm, about half an hour after it started.

Fisher-Price Rock n' Play recall today after reports of infant deaths
The CPSC says more than 30 infant fatalities have occurred in the sleepers since the product's introduction in 2009. The deaths happened after the infants rolled over while unrestrained, or under "other circumstances".

IPL 2019: RCB sign Dale Steyn as replacement for Nathan Coulter-Nile
For Royal Challengers Bangalore , this season has become a nightmare, for captain Virat Kohli , nothing seems to be working out. RCB have suffered six straight defeats since the start of the season and sit at the bottom of the table with zero points.

Is Ariana Grande plotting a new beauty launch?
However, she is yet to bring any Be Grande products to market as her initial application was not properly verified. The pop star aims to extend the success of her album, Thank You, Next which debuted at No. 1 on Billboard charts .

Ex-Obama WH Counsel Greg Craig Pleads Not Guilty
Craig is the only Democrat caught up in the Mueller investigation, and he was charged with concealing work he'd done for Ukraine. Alex van der Zwaan , another former Skadden lawyer, pleaded guilty past year to lying to investigators about the report.

Chevron to buy Anadarko for $33 billion in shale, LNG push
Credit Suisse Securities is Chevron's financial adviser, while Paul, Weiss, Rifkind, Wharton & Garrison is its legal adviser. Chevron expects the deal to add to free cash flow and earnings per share one year after closing, at US$60-a-barrel Brent.

Day 1 of the federal election campaign
Morrison's administration has become a minority government after it lost multiple seats due to resignations. The government will be formed by the party that gains the majority in the election.

© 2015 ExpressNewsline. All Rights reserved.