According to the study, the Pixel 3 is a solid enough handset that it's convincing plenty of Samsung owners to switch over to a device that offers a pure Android experience. It seems that slightly higher than half of the consumers this examine classifies as having converted to the Pixel 3 (51%) have been former Samsung handset house owners.
The latest research suggests that Samsung users are now switching to value-for-money phones like the Pixel 3 and OnePlus 6T. Less than 20% of previous iPhone owners chose to buy either the Pixel 3 or OnePlus 6T, and despite being made to challenge the iPhone, the Pixel phone still receives 80% of its sales from previous Android users.
While not exactly leaders in the United States market, it's important to note that the Google Pixel 3 accounted for 7.3% of all Verizon sales during the final quarter of 2018 while the OnePlus 6T captured 2.4% of T-Mobile's total sales. "The latest Google Pixel lineup was profitable by way of disrupting the premium market area at Verizon", in line with Jeff Fieldhack, analysis director at Counterpoint Research. "This is probably seen as a disappointment", Fieldhack added. The Pixel was developed to lead Android innovation and be a device to sway the iOS base over to Android.
Regarding the OnePlus 6T, research analyst Maurice Klaehne said: "The OnePlus brand has been a great disrupter in the industry and is a well-known brand for many tech enthusiasts".
When the 6T was announced for T-Mobile, at a sub-US$600 price point, consumers flocked to the device. The OnePlus 6T accounted for 6.4 percent. Sales of those devices are not factored into the fourth quarter numbers. We do not believe the OnePlus 6T will continue to grow in market share in the current sales mix. Initially popular for its performance for the price, now older Apple and Samsung flagships have seen price cuts to offer similar value. "While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives". Now case renders of these smartphones have leaked online which show us what these Pixel devices will look like.