Burger King New Zealand has apologised for and removed a short Instagram video created to promote its Vietnamese Sweet Chilli Tendercrisp burger, as Burger King apology continues to go viral on Weibo in China. "Of the kind that makes fun of different cultures", she said.
"I was watching it thinking there must be some kind of layered twist ― only to realize, no, there was no twist, it really was that base level", she added. Of any kind. wrote Maria.
Burger King wanted to promote a burger inspired by Asian flavours.
A New Zealand Burger King franchisee has taken down a promotional video showing customers trying to eat burgers with chopsticks after it sparked a huge online outcry and demands for an apology.
"It honestly took me a second to work out what the heck I was looking at", Mo told the Huffington Post.
The comments angered social media users, with the brand canceling a major show in Shanghai just hours before it was due to start.
However, Mo told Stuff she was concerned the removal of the ad is "just a measure to cover their tracks".
United States fast food chain Burger King on Tuesday apologized after one of its commercials featuring chopsticks drew global backlash.
The backlash from the campaign has now gone global, with calls for people to boycott Burger King stores in Vietnam.
The ad comes after fashion label Dolce & Gabbana a year ago ran a series of promotional videos featuring an Asian model struggling to eat Italian food with chopsticks. One netizen who recorded the Instagram sponsored ad and posted on Twitter, garnering 3,312 retweets and 4,200 likes, at the time of writing.
Burger King New Zealand's general manager of marketing, James Woodbridge, telling the New Zealand Herald the company was "truly sorry" for the ad.
The food chain apologised, conceding the advert was "insensitive and does not reflect our brand values regarding diversity and inclusion". The hashtag, which translates as #NewBurgerKingAdvertAllegedlyRacist, has also been used more than 12,000 times.