A total of 34 companies-by Media Matters' count-have cut ties in recent months as a result of numerous comments Carlson has made on his show and elsewhere.
Fox News host Tucker Carlson suffered another revelation of off-color commentary from his past on Wednesday, further complicating the network's pitch to advertisers at this week's "upfront" presentations in NY. "If you want to know what I think, you can watch".
On Tuesday, Carlson praised Fox News for supporting him and stood by his refusal to apologize, vowing "we will never bow to the mob ー ever". He adds that they're "just so bad". In this segment, we go behind the scenes to examine the strategy of the Media Matters smear machine.
"Media Matters caught me saying something naughty on a radio show more than a decade ago", Carlson said in a statement. In the tapes, Carlson also makes a series of sexist, misogynist and cruel remarks about the young woman, who was a contestant in a 2007 Miss Teen USA competition. "She's like a wounded gazelle and separated from the herd". Fox had what Media Matters called an "emergency meeting" with advertisers Wednesday-a meeting that was met with protests outside. Carlson called her "so dumb" and asked, "I mean, if you had a wife that dumb, would it be good or bad?"
But Media Matters for America President Angelo Carusone said Carlson's comments have nothing to do with Media Matters and everything to do with his character. "It turns out for years Carusone maintained a racist blog".
"The entire thing was a caricature of what a right wing blow hard would sound like if he was living my life", Carusone says. "It was a parody".
The drop was explicitly created to put pressure on Carlson's current and prospective advertisers and to continue an exodus which has seen dozens of sponsors leave the program in recent months.
Reading some of the posts on The Daily Caller, a site founded by Tucker Carlson, I agree with Carusone: It was not a good effort.