Olivia Jade is now in danger of losing her influencer status, including sponsored content opportunities and product partnerships. Olivia has also partnered with Amazon, Dolce & Gabbana, Marc Jacobs Beauty, Sephora and TRESemmé, among many other brands, although it remains to be seen if any of those sponsorships will be affected.
Olivia's time at USC had already proved controversial.
Isabella, 20, and Olivia, 19, are often with Loughlin on the red carpet - including just last month - and have found degrees of social media stardom. "HP has removed the content from its properties".
This isn't the first controversy Olivia has faced. "Aaaand you guys haven't cut ties with her yet because??" one consumer asked, while another suggested, "I will not spend another dime at Sephora until they drop this entitled, toxic idiot". From left: Isabella, Lori and Olivia are pictured at the "Fuller House" premiere on February 16, 2016 in Los Angeles. Isabella attempts to cover her face with her arm while in the auto, and as she walks toward her home, with her sunglasses.
It is claimed that the bribes of up to $500,000 were paid by her mother, famous actress Lori Loughlin (best known for her role in sitcom Full House), to get Olivia and her sister, Isabella, into USC on a rowing team scholarship.
US Magistrate Judge Steve Kim ordered Loughlin, one of several high-profile figures from entertainment and business caught up in the scandal, released from federal custody on $1 million bond following a brief hearing.
Some 50 people so far have been named as participating in the scam, which law enforcement officials dubbed "Operation Varsity Blues".
As for applicants wrapped up in the $25 million cheating controversy, the university says those "in the current admissions cycle who are connected to the scheme alleged by the government will be denied admission to USC".
"We are aware of the ongoing wide-ranging criminal investigation involving universities nationwide, including USC", a statement released from the University of Southern California on Tuesday read.
Jade, who has more than 3 million followers on Instagram and YouTube combined, received backlash online shortly after details of the fraud scheme emerged along with old videos in which she stated that she does not "care about school". "Additionally, the university is reviewing its admissions processes broadly to ensure that such actions do not occur going forward".
She posted a video to her YouTube channel on the day she was due to start college past year, saying: 'I don't know how much of school I'm gonna attend. "Never. I always gave them plenty of time to just sit in their playroom and, you know, use their imaginations".