That love was on full display this weekend in Missouri City, Texas, when a young man's single tweet may have saved his father's newly opened donut shop.
The tweet went viral, garnering more than 715K likes and over 313K retweets, all thanks to the verified page for Twitter.
"My dad is sad cause no one is coming to his new donut shop", By wrote, accompanied by photos of overflowing shelves, stocked to the brim with donutty goodness.
As hard as it is to believe, social media occasionally can be used for doing something positive.
Son’s ‘sad’ tweet boosts business for dad’s new doughnut shop
In a sickeningly sweet and heartwarming twist of fate, the tweet went viral and Twitter, for a few moments at least, banded together to spread the good word about this mom-and-pop operation in need of help. The tweet even got the attention of the local media, with Fox 26 in Houston swinging by to try out the pastry and interview the owner's son Billy By.
The store even received several celebrity shoutouts from Twitter, YouTube star Casey Neistat, and actor James Woods.
The next day, Billy's Donuts had lines out the door and sold out of doughnuts completely. "You are all incredible", he wrote on Sunday.
Twitter picked up Billy's tweet saying, "You donut want to miss out on Billy's and neither do we!"
Twitter users expressed their sympathy for the doughnut shop and for By's father. "This means so much to my family", he added.