Apple did not specify the event's focus in its invitation and gave a single - line description: "It's time to show".
Apple acquired the digital magazine app Texture past year, which enables you to read a huge number of publications for a single monthly fee, a bit like a music streaming service.
Apple will host a press event later this month, with its video streaming service expected to be the star of the show.
The company has not given any details on the products that would be launched during the event. If the latest reports are anything to go by, we might be able to get a peek into the long-rumoured service on March 25.
While the event is invite-only, anyone will be able to tune into the live stream at 10 a.m. PT on Apple's website, where Tim Cook, who also goes by Tim Apple after a video of President Donald Trump mistakenly calling him that went viral, will kick off the festivities.
The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc.'s Prime Video.
Apple hasn't confirmed that this is what it'll be about, but that's the word on the street.
Rumors suggest that Apple will pitch its video and magazine services as separate entities with separate prices, but it could offer a bundle that offers, say, both services and an Apple Music sub at a cheaper price. As of now, it is still unclear which publishers are onboard Apple's premium News service offering as its 50 percent revenue split demand has left.