During the fiscal first quarter of 2019, the tech giant reported services revenue of $10.25 billion, and starting up the video streamer could help Apple reach its goal. While there has been much talks about it launching a TV streaming and Apple News subscription services, reports suggest the company might unleash a couple of hardware including revamped AirPods, a new entry-level iPad, and the long-delayed AirPower wireless charging pad. The analyst also sees Apple using the new service as a springboard for the acquisition of a content provider. Apple's live stream page gives some clues about the launch event.
Rumours about the company's new video-streaming services have been around for quite some time. However, thanks to the short video invite sent by Apple, we have some idea of what Apple might be introducing.
The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc.'s Prime Video.
The short clip ends with the famous Apple logo and the words "It's show time".
The event, labeled as "It's Show Time", hints at its focus on subscription services.
For two years Apple has been signing up the best talent, including Sony Pictures' Zack Van Amburg and Jamie Erlicht, and greenlighting dramas, comedies, thrillers and sci-fi series with top names from Steve Carell to Jennifer Aniston, as it looks to make a mark in the TV streaming industry. It also has deals in place with directors M Night Shyamalan, JJ Abrams and Steven Spielberg.
Are you excited about Apple's March 25th event?