It is expected to announce its long-awaited Apple News subscription service. In addition to a video service, there have been rumors that the company will use the event to announce a magazine service that will expand on its existing Apple News product.
Apple's two big product events-usually in March and September-are A Big Deal.
The potential sales from a television service have become a focus of investors after Apple in January reported the first-ever dip in iPhone sales during the key holiday shopping period and said it would lower iPhone prices in some markets to account for foreign exchange rates.
In its invitation, Apple did not specify the focus of the event and gave a single-line description: "It's show time".
Some reports said actresses Jennifer Aniston and Reese Witherspoon and "Star Wars" director J.J. Abrams would join Apple at the event.
Apple acquired the digital magazine app Texture a year ago, which enables you to read a huge number of publications for a single monthly fee, a bit like a music streaming service.
Previous rumors suggested that Apple News service will add paid subscription options to Apple News, allowing users access to paid content on sites like The New York Times, The Wall Street Journal and more for a fee of $9.99 per month. However, the partnership does not seem to be going smoothly as the report mentions that publishers are not happy with Apple's 50 per cent revenue cut from the service, making them hesitant to finalise the deal.
The launch later this month could also touch on Apple's rumoured subscription news service, what's been heralded as the "Netflix for news". Apple has also refreshed its lineup previously during its events held in spring.