Facebook said it is also thinking about promoting information from expert organizations about vaccines at the top of results for related searches - a step beyond its usual tactic of de-ranking misinformation.
Renee DiResta, who researches computational propaganda at the analysis firm New Knowledge and has closely followed the spread of deceptive health information since she started a pro-vaccine Facebook page in 2015, endorsed the company's move on Twitter. We've also removed related targeting options, like "vaccine controversies". For ad accounts that continue to violate our policies, we may take further action, such as disabling the ad account.
Hiding content that contains misinformation about vaccines on Instagram Explore or hashtag pages. Diseases long thought extinct have been reintroduced to fatal effect thanks to these merchants of disease.
-While doing all this, the firm says it is "exploring ways to share educational information about vaccines when people come across misinformation on this topic".
Since both the social networking platforms are heavily used by advertisers, ads found to include fake news on vaccinations would be rejected outright.
After Facebook's Thursday announcement, Schiff struck a cautious note on Twitter, writing, "The ultimate test will be if these measures reduce the spread of anti-vaccine content on their platforms, to the benefit of public health". More than that, such groups and Pages will also be excluded in recommendations. For instance, Facebook made no mention of deleting pages or groups that carry the anti-vaccination content.
Facebook, the world's largest social media site, will soon take aim against anti-vaxers.
-This is not only Facebook but Instagram as well. In February, YouTube said it would remove ads from videos that feature anti-vaccination content. Facebook late past year took several steps to combat fake news. Anti-vax posts and pages, however, will remain live.
A month ago, the U.S. Representative Adam Schiff, D-Calif. a letter to Facebook's CEO Mark Zuckerberg and addressed Facebook's shortcomings in counteracting the dispersal of inaccurate facts. Earlier this week, a teenager from OH who had to inoculate himself testified before the Senate that his anti-vax mother received her information on vaccines exclusively through Facebook.