Fitbit unveils affordable smartwatch in bid to eat into Apple domination

Fitbit unveils affordable smartwatch in bid to eat into Apple domination

Fitbit announces the launch of a lower-priced smartwatch, Versa Lite. Look a little closer and you can see the corners Fitbit has cut to reach the new price point and release its most affordable smartwatch yet.

At $99.95, the Ace 2 is $30 more affordable than the outgoing model it replaces. The company announced stripped-down versions of the Versa and the Ace that are up to $40 cheaper than their predecessors. This is because the devices were available exclusively to Fitbit's corporate, wellness, health plan, and health systems partners and customers of their organisations, participants and members.

Adults aren't the only ones getting a new Fitbit tracker to play with. Without the swim tracking function, the Versa Lite doesn't need the buttons.

In fact, Amazon sold the Fitbit Versa for only £135.99 / $145 over the Christmas sales period. The Fitbit Inspire is a similar device selling for $69.95 that has no heart rate tracking capability but keeps the activity tracking most people want.

If you never own a Fitbit before, this is probably the one you should go for. "We really think of our users as being on Fitbit".

It's a solid product for £89 although in many ways, no different to a Fitbit from 3 years ago.

Fitbit unveils affordable smartwatch in bid to eat into Apple domination
Fitbit unveils affordable smartwatch in bid to eat into Apple domination

There are thick bezels around the display here, but if you're using a black watch face it's hard to notice these.

The fitness-focused brand is also revamping its Fitbit app's interface and adding a new Fitbit Focus section and launching a new Rewards program later in the year. As you'd expect, it comes in a range of bright hues.

You also get female health tracking, guided breathing routines and access to tons (seriously, so many) clock faces.

The Versa Lite is available in white, lilac, mulberry, and marina blue, and bands come in six colors, including scarlet, charcoal, and sunshine.

Across 90 million devices, Fitbit has tracked 181 billion hours of heart rate data, 175 trillion steps, and 457 billion minutes of exercise - giving the company one of the world's largest databases of biometric data. The former has essential health and fitness features such as sleep and exercise tracking, reminders, and goal celebrations, whereas the latter is a more fleshed out activity tracker offering Sleep Stages tracking, guided breathing exercises, and connected Global Positioning System.

Despite this, it is water and swimproof, it just won't track you when you take a dip. There are no on-screen workouts here though, which is something reserved for top-end Fitbit products. According to Fitbit, the sensor "has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea". You'll get a clear picture of your daily stats on the watch, but the app is where you'll be able to break down data over a longer period.



Related Posts

Manchester United fan stabbed in Paris after controversial Champions League win
The goal turned out to be the victor , sending Manchester United through to the quarterfinals for the first time since 2014. Manchester United were not the only side to benefit from VAR.

Cantonment Church Offers Drive-Thru Ashes For Ash Wednesday
St Patrick's church posted about the service on Facebook last night, saying: " Ash Wednesday drive through in Glen'". Ashes - which represents repentance and death - in the shape of a cross are placed on the foreheads of believers.

Samsung Galaxy Fold follow-up may come within next year
Either way, Kuo believes in-display fingerprint scanners are the preferred way of unlocking for consumers as it's more convenient. Galaxy S10 + would be available in 1TB, 512GB and 128GB storage variants for Rs 1,17,900, Rs 91,900 and Rs 73,900, respectively.

Scarlets-Ospreys merger 'off the table'
Ahead of the weekend clash with Scotland, Gatland said: "There is no doubt the players have been distracted". Wales face Scotland at Murrayfield on Saturday, followed by Ireland in Cardiff seven days later.

IL sheriff’s deputy killed in shooting; suspect in custody
The pursuit came to an end when ISP officers on scene apparently struck Brown's vehicle in an attempt to terminate the pursuit. At the time, Brown was on parole after serving time in prison for a series of burglaries in McLean and Macon counties in 2011.

Turkey brushes off U.S. warning over S-400 Russian missile purchase
Turkey has invested more than US$1.25 billion in the stealth F-35 jet since its development phase began in 2002. It was the latest in a series of warnings the U.S. has made to Turkey over its plans to buy the S-400.

First all-female spacewalk planned
NASA astronauts Anne McClain and Christina Koch are scheduled to suit up and head outside the International Space Station . The space agency insisted it was just a coincidence that the date coincides with the last week of Women's History Month .

United States sees rising Chinese military activity in South China Sea
Duterte has warmly embraced China despite his nation's long-standing maritime row with Beijing over the South China Sea. Development can not take place in war.

Bills would move state to Atlantic time zone
Let's turn back the clocks to look at the origins of daylight saving time and then spring forward to see if we still need it. Texas lawmakers have until the end of their legislative session, May 27, to pass any new laws.

Severing cricketing ties with nations not our domain: ICC tells BCCI
Former players like Sourav Ganguly and Harbhajan Singh have called for boycotting the World Cup match against Pakistan . BCCI Writes Letter to ICC About Severing Ties With Pakistan In the Wake of Pulwama Terror Attacks (Read Letter ).

© 2015 ExpressNewsline. All Rights reserved.