Now, Lagonda is looking ahead to the future once more with an all-new concept simply called "All-Terrain".
The SUV, which will rival the Rolls-Royce Cullinan, follows the reveal of the Lagonda Vision saloon concept shown at Geneva a year ago, when Lagonda was relaunched as the maker of high-tech luxury cars that feature all-electric power and arresting design making use of EV packaging advantages. Production ended in 2016, after which Lagonda refocussed and, at the 2018 Geneva Motor Show, proclaimed to the world it was evolving into "the world's first luxury zero emission brand", unveiling the eye-catching Lagonda Vision Concept.
Andy Palmer, Aston Martin Lagonda's president and group CEO, said although some brands are staying away from Geneva and other motor shows, the Lagonda brand would embrace the "buzz" of the exhibition halls.
We're just over a month away from the 2019 Geneva motor show, but the new vehicle announcements are coming in thick and fast. The auto, of course, will also come with the carmaker's new fully-electric powertrain technologies. If the Lagonda Vision Concept is any indicator, that means an open concept design that allows for more fluid interactions between passengers. "I'm expecting the Aston Martin Lagonda stand to be busier than ever and very much look forward to seeing the crowd's reaction firsthand". Lagonda is a luxury brand, but it is also one rooted in technology.
A rakish shape is made possible by the vehicle's electric powertrain, which will likely consist of a flat battery pack in the floor and an electric motor or two at each axle.
Shares of Aston Martin Lagonda Global Holdings PLC (LON:AML) hit a new 52-week low during trading on Friday.
Expect full details of the Lagonda All-Terrain Concept at the Geneva show's first media day, on March 5.