New software introduced at the Consumer Electronics Show in Las Vegas can track down users who use shared accounts and passwords, quickly ending their free ride.
If you share your Netflix password with your friends then you'd better watch out - a dystopian new AI has been created to crack down on account sharing.
Software maker Synamedia said that the artificial intelligence system looks for potentially fraudulent activity.
If the password is being used within a family, less strict action will be taken, like an email is sent to upgrade the account to premium or so.
The technology is able to identify, monitor, and analyze password-sharing activities on streaming accounts using a real-time dashboard that will highlight sharing activity complete with alerts and trend analysis. The company also cited Parks Associates, which predicted that in 2021, a total of $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues will be lost to password sharing.
Chief product officer, Jean Marc Racine, said people sharing passwords has become too popular and too expensive for streaming companies to ignore.
Synamedia aims to crack down on password sharers with a new system that streaming services can pay to access. Many casual users will be happy to pay an additional fee for a premium, shared service.
'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'. The data includes a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device. If the sharing pattern is extreme, which might mean that the credentials have been sold online to multiple users, the streaming service could simply shut down the accounts.
The Synamedia Credentials Sharing Insight doesn't just crack down on small-time sharing issues, like a user having the same login as their younger brother in college.