Apple plans to launch three new iPhone models this year

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Apple plans to launch three new iPhone models this year

This rumor isn't new, but it's coupled with the idea that the iPhone XR hasn't sold as well as Apple thought it would. That's sure to be the iPhone 11 Max, or whatever Apple's biggest 2019 phone launches as.

The news, first reported in the Wall Street Journal, comes as sales of the iPhone in China continue to suffer.

The iPhone maker also intends to introduce new camera features, the report said, citing people familiar with the matter.

The current iPhone XS series features two 12MP lenses, with one being a wide-angle lens and the other a telephoto with 2x optical zoom.

The report adds that the cheapest model will stick with an LCD screen, while the iPhone 11 and iPhone 11 Max will of course use OLED, just like the iPhone XS and iPhone XS Max.

Apple has reportedly chose to stick with the LCD display on the XR until it brings out a new line in 2020, forsaking the OLED screens it reserves for its higher-end models.

Next year, according to the report, Apple could nix the LCD iPhone model entirely and switch all three phones to its OLED screen technology, which offers better and brighter colors. But in a recent interview with CNBC, Apple CEO Tim Cook disagrees with the idea that the iPhone XR has been a flop.

It is worth to mention that a week after the shock created by the announcement of a downward adjustment of its revenue forecast for the last quarter of 2018, we learn that Apple has made a decision to reduce by 10% the production of the new iPhones.

Why it matters: Apple for years has influenced the direction of the smartphone industry. The company started off with the news of its revenue shortfall, likely caused by the disappointing sales of the iPhone XR. The company's 2019 lineup of iPhones will be identical to last year's, with some key changes to the OLED devices.

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