Allo is now a fallen madonna after one of Google's bigger boobies

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Update: Google has confirmed in a blog post that it will shut down Allo by March 2019.

Google Duo, the video calling counterpart to Allo, is sticking around. With little staff assigned to work on Allo, and very small amount of consumer adoption for Google's instant messaging service there's little reason to keep it around. "And by refocusing on Messages and Duo for consumers and Hangouts Chat and Hangouts Meet for team collaboration, we're focused on delivering a simpler and more unified communications experience for all of you".

Numerous features in Allo have been implemented in Google Messages, like Smart Reply and GIF support, and the Allo team will not focus on the Messages app. SMS and online messaging can't exactly be compared, but we hope that Google is working on something special. Despite its promise, the app never gained traction and seeing it shuttered would be unsurprising. "Given Messages' continued momentum, we've made a decision to stop supporting Allo to focus on Messages", Klainer wrote on Thursday.

Google has also said that it will be changing the classic hangout to hangout chats and hangout meets on both mobile and desktop. Instead, Google will shift its focus to Android Messages, and bringing new features to the app, to make the SMS experience more efficient. Well, do you still use Google Allo service? "Allo will continue to work through March 2019".

We also know that Hangouts classic will be going the same way the following year, with those users also moved to Hangouts Meet and Hangouts Chat, two services that are now enterprise-focused.

More than 175 million Android users use Messages already according to Google. It's an advanced SMS standard that could allow different Android devices to get iMessage like communication platform.

Duo, a video chat app, also survives for now.

Today's announcement does a certain amount to change all that, but still leaves Messaging, Duo and Hangouts doing more or less the same job in a different way.

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