Epic Games is starting a store to rival Steam

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Epic Games is starting a store to rival Steam

Of note is that the Epic Store will only take 12% for games published on its platform as opposed to 30%+ on Steam. Earlier this year we saw Epic bucking trends by releasing the Android version of Fortnite on its own website, instead of on the Play Store.

The new storefront will open via web and the Epic Games Launcher before the end of 2018.

Lastly, the Epic Games Store will also have a program created to reward content creators for showcasing certain games.

"In our analysis, stores are marking up their costs 300 percent to 400 percent". This way creators can share in some of the revenue for the games they specifically recommended, something I'm sure Twitch and YouTube streamers will love. The store will also support mods, non-commercial games and free-to-play stuff, as Steam does, and DRM is entirely optional. The math is quite simple: we pay around 2.5 to 3.5 percent for payment processing for major payment methods, less than 1.5 percent for CDN costs (assuming all games are updated as often as Fortnite), and between 1 and 2 percent for variable operating and customer support costs. Some games from these publishers get published on Steam because of Steam's reach. Naturally, the response from smaller developers was less than enthusiastic. The company says it'll add more games and open the Store on Android and "other open platforms" after the initial launch.

Big questions for the store include how will Epic curate the store and what games can get on.

We'll have an approval process for new developers to go through to release a title. Except for adult-only content, we don't plan to curate based on developers' creative or artistic expression.

Steam was originally a form of digital rights management (DRM) produced by Valve Software in a bid to protect its own games from piracy.

The Epic Games store will not be limited only to PC games. Even the refund system is a step above what we're used to seeing on the digital plane, offering a 14-day return policy with no-questions-asked. But the company was quick to recognise the value of providing both DRM to other games companies, as well as an online portal through which they could be sold. What do you think of Epic's new announcement?

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