Chrome 71 will begin rolling out from December, and the tech giant will give site proprietors a 30-day window to settle encounters hailed by them before Chrome starts to expel advertisements. Since a year ago, said product manager Vivek Sekhar, Google has learned "that this approach did not go far enough". "In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or misleading ads".
According to Google, some of these abusive ads include fake system errors, links that steer users to unwanted sites or any pop-up that tries to steal personal information.
Of course, it's more likely Chrome 71 will block nasty adverts served from outside Google's network, so the Chocolate Factory won't really lose any cash, anyway - though, those running the scummy ads will see a fall in clicks. As a fair explainer, Google will publish an Abusive Experience Report to let site owners see if any abusive experiences are there on their site, and needs to be corrected or removed. With this landmark, the company has also announced policies to subdue abusive ads with renewed vigor.
Google emphasised its new security decision is part of an effort to ensure "users can interact with their intended content on the web", rather than being bugged by abusive experiences. Google has just issued a warning, that starting next month, it will be more aggressively removing all ads on a few sites that still refuse to clean up their act.
In order to protect yourself, you don't actually have to do much. Website behavior is also abusive when the user signifies no behavior and yet an ad opens.
Websites showing "abusive advertisements" will soon face the wrath of Google Chrome as it will be blacklisting them for it. That version of Chrome came with a bunch of features that would prevent sites from opening new tabs or windows if they were reported for serving abusive experiences.
While Google's policies, on the surface, champion the user, some paint Google's crusade as somewhat self-serving, pushing for ad rules that favor its own advertising platform. This should be good for all Chrome users.