The estimates from Strategy Analytics for the third quarter of 2018 claim there were 360 million smartphone shipments globally, a figure that is a decrease of 8.4 percent year-on-year from the 393.1 million in Q3 2017. In addition, growing markets like India and Indonesia are being changed by the rapid growth of other Chinese brands such as Xiaomi, Oppo and Vivo.
To be precise, Samsung has shipped 72.3 million smartphones globally in Q3 of 2018, which is a drop from the smartphones sold a year ago for the same quarter, i.e., 83.4 million units.
Huawei retained the second-placed position it won from Apple in the previous quarter as shipments rose by a third to 52 million thanks to growth in all regions apart from North America where it is effectively frozen out of the market. The company is also competing hard against Xiaomi, which past year almost doubled its market share but was held to just 9% growth in 2018. IDC found that shipments were down once again in the quarter, making Q3 the fourth consecutive quarter of year-over-year decline. Samsung, the largest smartphone vendor in terms of market share, accounting for 20.3% of shipments in 3Q18, declined 13.4% year over year in the quarter. While Apple saw only very slight growth year-on-year, Counterpoint says iPhone revenues grew 29 percent due to the iPhone lineup's average selling price of $793. This despite the company's troubles entering the US market and the slump of the global smartphone industry.
However, this also presents long-term growth opportunities for OEMs (Original Equipment Manufacturers), with many entering such markets with a view to increasing their sales, the report said.
Another highlight of the report is top Chinese smartphone manufacturers' declining reliance on domestic markets.
This is also affecting local smartphone players in the emerging economies, that are struggling to maintain a foothold, said Shobhit. However, the company reached the highest number of shipments ever in India. It will take more than an affordable smartphone offering to make the switch from their feature phones to smartphones in the short term.