That Craig would dare to wear a baby carrier in order to safely carry his infant son while keeping his hands free while he runs errands (yes, seriously).
Then, in a crossover event, Captain America star Chris Evans leaped to Craig's defense, noting that Morgan has to be "uncertain" of his own masculinity to concern himself with "how another man carries his child". However, Daniel Craig only plays James Bond, he isn't really 007.
"It was Morgan's hashtag-style commentary about Craig's "papoose", an adopted Native American word used in Britain for a child carrier: "#emasculatedBond", he wrote.
This time the Good Morning Britain host made a decision to mock Daniel Craig for carrying his child in a papoose.
"Any man who wastes time quantifying masculinity is terrified on the inside".
Even Captain America weighed in.
Photos of baby-sling-sporting beefcakes such as UFC fighter Alex Volkanovski and Thor hunk Chris Hemsworth have been circulated widely in the wake of the papoose controversy to prove that carriers don't corrupt masculinity.
The greatest comfort to come from this utterly asinine turn of events is how many men came forward to eschew Morgan's archaic and, honestly, illogical view of fatherhood.
Two weeks ago, actor and former pro wrestler Dwayne Johnson posted a photo of himself getting his nails painted by his 2-year-old daughter, who had insisted upon it before he left for work.