As we enter the final week of the third quarter, Tesla has launched a Tesla Direct service for door-to-door deliveries, rushing to have in its Q3 update to the market as many Tesla Model 3 vehicles delivered as possible, Electrek reports. Musk also said that Tesla would build and deliver twice as many they did in the second quarter. Yes, the company that is constantly in the news for production hell, paint hell, delivery logistics hell, criminal investigation hell and spaceship h. - no wait, the spaceships are doing OK - is soliciting customers to come to its stores to sell new customers on the Tesla gospel. He has been under intense pressure to prove he can deliver consistent production numbers for the Model 3 sedan, which is seen crucial to Tesla's plan to become a mass-market automaker. Musk clarified that this would not affect availability at Tesla's fix centres, the report said. First, the company opened up sales to anyone. In retrospect, this comes as good news especially to those who have always been waiting to get hold of their new Tesla. There weren't enough vehicles on site at the Fremont factory, so Tesla started giving short delivery timelines to customers who came but didn't get their auto.
Musk won't be hand-delivering this latest round of Model 3s, however.
The delivery program, which is reportedly called "Tesla Direct", comes near the end of a quarter in which Musk has said the company will produce and deliver over double the number of vehicles it did in the second quarter, when it set a company record for quarterly production and deliveries (it made 53,339 vehicles and delivered 40,740).
Recent statements from Musk and a reported initiative from Tesla have suggested that the company is trying to increase deliveries before the end of the quarter at a pace beyond its normal capacity. What usually happens is for a auto company to use these trailers to transport new vehicles coming straight from the manufacturing plant and distribute them to different dealerships.