With these features contributing to the lower price point on the Xr, the Xr does boast the same A12 Bionic chip found on the iPhone Xs and Xs Max, while battery life is noted to be one and a half hours more per day than the iPhone 8 Plus. It retains the key advances of the first iPhone X - facial recognition and an edge-to-edge display - but is cheaper while being noticeably larger at 6.1 inches. The former sports a 6.5-inch OLED display while the latter has a 5.8-inch OLED display. A major highlight of the new models is support for dual-SIM and dual standby (DSDS), though this is implemented with an eSIM in place of the second SIM for most of the world, while China gets support for two physical SIMs in the iPhone XS Max. Apple has also added support for Core ML as well as AR Gaming and tracking.
Apple also introduced a fourth generation of Apple Watch with a major redesign - and a series of features created to improve its performance as a medical and health device.
Apple hasn't compromised on the XR's defense against the elements, though.
"We are going to take iPhone X to the next level", chief executive Tim Cook said at a media event at the company's headquarters in Cupertino, California.
The iPhone XS comes with a price tag of $999 (roughly Rs. 71,800) for the 64GB variant, $1,149 (roughly Rs. 82,600) for the 256GB variant, and $1,349 (roughly Rs. 97,000) for 512GB.
The company is no longer selling the iPhone X, 6S, 6S Plus, or SE through its website. The XS will set customers back $99 while the XS Max will cost $1,099. Do note, that the Indian rupee is at its lifetime low.
The new Apple Watch will start at $399 and be available on September 21. In India, it will become available from September 28.
For one, The Verge noted, they are both available in gold, something iPhone loyalists have been waiting for.
In true Apple fashion, 12 months later we've arrived at an evolution of that model, the iPhone XS (pronounced ten-s).
If that claim is accurate, it'll be interesting to see it in action; Face ID in the iPhone X is fast, but there's still room for improvement. IPhones fetched an average price of $724 during the April-June period, a almost 20 percent increase from a year earlier. With the XR, Apple manages to take numerous standout features of the iPhone XS and encase them in a candy-coloured shell that costs £250 less. However, the 3.5mm-to-Lightning dongle will not be included in the box this time around. Both of these phones sport surgical-grade stainless steel body with glass casing on both sides, much like the iPhone X. These are Apple's first iPhone models with IP68 water and dust resistance - last generation was IP67 rated.