IPhone XS shows that Apple is now Tim Cook’s company

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IPhone XS shows that Apple is now Tim Cook’s company

Starting with the "latest" outgoing version of iPhones, the 64GB version of the iPhone X now sells at Rs 91,900 while the 256GB version sells at Rs 1,06,900 - a price cut of roughly Rs 4,000 and Rs 1,000, respectively. Both displays boast a 60 percent greater dynamic range than the iPhone, while featuring the same high contrast ratio, HDR, Dolby Vision, HDR10, True Tone display, wide color support, and 120Hz refresh rate.

Apple's brand-new mid-range iPhone XR could be a play towards the medium-term future of the smartphone market writes analyst Ben Thompson for The Stratechery. The XR has a 6.1-inch screen, which lands it right between the XS and XS Max in terms of size. Even if you are not a big fan of Apple or any at all, you can't deny the fact that the marketing team over there makes awesome promo videos - they are lively, cool and lovely, especially the "Hokey Pokey" one. All other details are same as that of the iPhone XS. The price will start from RMB 6499 and is available in six colours - Yellow, White, Coral, Black, Blue and Red. Moreover, Apple locally assembles iPhone SE and iPhone 6S models in India.

An iOS 12 mobile operating system that will power new iPhones unveiled on Wednesday, and be pushed out as an update to prior models, has new features to reduce how much they distract people from the real world.

The XR has Apple's industry-leading A12 chip, which is so far ahead of the industry that it will still be competitive with the best Android smartphones in two years, and massively more powerful than lower-end phones. As of today, the cheapest iPhone available on Apple's site is the $449 iPhone 7 (or the $569 iPhone 7 Plus). Both models can be pre-ordered this Friday and will be available in stores on September 21 in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the United Kingdom, the U.S., and the U.S. Virgin Islands. It makes sense that Apple is now ditching the 6, as the firm typically limits its lineup to the three most recent generations.

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