Apple Introduces $749 6.1-inch iPhone Xr

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For example, the top model of the iPhone XS, converted to dollars, costs $1,760 - a $411 difference. The prices here in India could probably be well out of your reach.

Apple's strategy of selling pricier phones amid waning demand for smartphones has propelled the Cupertino-based company to become the first publicly traded USA company to hit a market value of more than $1 trillion (€860 billion).

In the global market, maintaining the older iPhone 7 and 8 models also allows Apple to be more price competitive.

Interestingly, in Singapore, the price for the 512GB iPhone XS Max is 2,349 Singapore dollars or $1711, making the difference only $262 - a far better deal than the price difference for last year's iPhone X.

And like the XS and XS MAX, the XR features Smart HDR, which preserves better highlight and shadow details across photos.

Apple introduced its first £1,000 smartphone - the iPhone X - last year, and despite a slight drop in sales, the company has reported increased revenue and profit during 2018.

Jeff Williams, Apple's chief operating officer, speaks about the new Apple Watch Series 4 at the company's product-launch event in Cupertino, Calif., on Wednesday.

And Apple didn't stop at one iPhone this year: you'll have to choose between the Xs, the Xs Max (the Xs' bigger brother) and the confusingly named iPhone XR - a cheaper option if you don't fancy dipping into your rainy-day fund.

Inside the iPhone XS and XS Max, you've got the same guts: the A12 bionic chip.

The iPhone XS comes in 64 GB, 256 GB, and 512 GB variants and starts at $999.

Those needing the (costly) upgrades to their current iPhones can start pre-ordering the iPhone XS and iPhone XS tomorrow, and both will be available in stores on Sept 21.

Then there's the Xs Max with a 6.5-inch display. The fourth generation of the watch sees a major revamp in its specifications and the most visible external design change to date. Unlike its more expensive models, it only pushes a resolution of 1792×828 pixels, which is below Full HD. Though the headphones got off to a slow start, they have quickly helped Apple capture 26% of the USA wireless headphone market, according to NPD Group.

The iPhone Xr is prices starting at $749 for the 64GB model. The 6.1-inch features a bright LCD screen and comes in a variety of colors, including white, black, blue, coral and red. My pick is the iPhone Xs Max in a 256-gigabyte configuration, as you get the most features, screen and storage for your buck at that level.

It will be available to order from 19 October, and will start shipping on 26 October.

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