"Coconut oil was the best thing possible and now it's the worse thing feasible?" According to the New York Post, "The American Heart Association advised against consuming too much of it in June 2017, after a study found that all saturated fats - regardless of the source - are damaging to heart health".
Coconut oil's rise to fame began after two studies by Columbia University which looked at medium-chain fatty acids, a type of fat present in coconuts.
The video which was entirely in German has however gained over a million views and counting on youtube.
In the United States, coconut oil sales appear to have peaked in 2015 at $229 million, according to the market research firm Spins.
But, saturated fat is a loaded term. "What some people don't realize because instead of doing their research, they followed a health trend, is that coconut oil actually has more fat in it than lard or butter".
Despite coconut oil being considered as the most preferred form of cooking oil in many parts of the world, a Harvard professor has labelled it as "poison". The danger of high cholesterol have been proven.
Despite the advice, promotions from health food shops such as Holland and Barrett, and celebrity endorsements from Gwyneth Paltrow and others, have helped United Kingdom sales of coconut oil surge in recent years. Since, he also claimed that due to the presence of saturated fatty acids it clogs coronary arteries, which is bad for the heart.
Many experts have seconded Michels' and Sacks' conclusions.
"What we do know is that replacing saturated fats with unsaturated fats like vegetable oil, olive oil, and sunflower oil - and their spreads - has been shown as an effective way to help reduce LDL cholesterol levels, so this would be a healthier choice". This disconnect between lay and expert opinion can be attributed to the marketing of coconut oil in the popular press.