This stands in contrast to the iOS version of Fortnite, which is available to download right from Apple's App Store. Epic Games has made a decision to not distribute the game through the Google Play Store for financial reasons.
Epic Games is confident about Fortnite for Android being as popular on the platform as it is on iOS. Fortnite players on Android will have to take the uncommon step of going straight to a web site, downloading an "APK" file, and opening up Android's permissions to approve the game's install.
It's also worth mentioning that Fortnite has also been globally successful on all platforms from a monetization perspective by managing to claw in over $1 billion in revenue for Epic Games. The first is that it wants a direct relationship with its customers. The great thing about the internet and digital revolution is that this is possible, now that physical storefronts and middlemen distributors are no longer required. Rumors claim that developers from Epic Games will not launch the game on the Google Play Store, but will instead provide instructions on how to sideload the game. However, this behemoth is entirely funded through in-app purchases.
"It's a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games", he said.
The global smash-hit and critically acclaimed Fortnite for mobile is making its way to Android but not in a manner of which you would expect.
Mr Sweeney said gamers had proved they were "able to adopt safe software practices". "There's a rationale for this on console where there's enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers...30 percent is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service".
However, Sweeney later elaborates that Google's 30% cut of the revenue, or the Google Play "store tax" as Sweeney calls it, is also part of Epic's motivation to bypass the marketplace. This is necessary to install any app outside of the Play Store. The existing source code does refer to many specific Android models as opposed to offering a blanket "not on Android yet" response to general Android browser metadata.